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Baidu, China’s largest search engine, announced it would apply facial recognition technology to animals, starting with dogs. According to Baidu’s technician, the concept of SAFI (System of Animal Facial Identification) was put forward last September and iterated four times before it launched. The online “dog facial identification” product was their first attempt, and specially designed for dogs.

The technology will allow dogs to scan their faces to open doors by themselves and assist them in fetching food. When the dogs go shopping without their owners, they can use face-scanning technology to process the payment. Baidu launched a website for the new software called ‘System of Animal Facial Identification’ where a video demonstrates the new technology.
A dog is able to open doors, buy groceries and even collect the post using the company’s Facial Recognition software. Baidu said that in the future animal facial recognition will be applied to more situations, such as searching for lost pets and protecting rare animals.

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?