Burger King announced the release of a dessert version of its signature Whopper burger—the Chocolat Whopper. The Fast food giant released a video on their Facebook page showing the Chocolate Whopper, including a chocolate cake bun replacing the regular traditional bread bun, a “flame-grilled chocolate patty” in place of the meat patty, raspberry syrup (ketchup), white chocolate (onion) rings, candied blood oranges (as tomatoes), milk chocolate (lettuce) leaves and vanilla frosting (mayo) to top it all off. This video matched all the norms of an actual fast food commercial, and attracted over 1.55 million views on Youtube and 2.5k retweets. Fans were left anxious as the campaign ended on a cliffhanger, announcing that the Whopper – ‘will be coming soon..maybe’
While the prank was obvious, there were many comments online in response to the ad such as – “The last thing I’d thought I want in my Burger King Burger is some chocolate. But as it turns out, that is what I want more than any other food right now.”

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?