Man Crates, a gifting company catering to men, announced Porch Piracy Protection, a new free service to combat the growing epidemic affecting people who shop online – having the packages they ordered stolen from their homes before they receive them.

With the new program, after purchasing the gift users can select a Porch Piracy Protection option during the checkout process which includes:
– Giant Mouse Trap: Guaranteed to capture and hold thieves up to 250 pounds, mouse traps are used creating 100% recycled crate materials.
– Swarms of Bees: Available exclusively during sunny weather conditions, swarms include between 50 and 75 bees that will surround and sting suspicious persons who come within seven feet of a package.
– Acoustic Guitar Guy: This option supplies a musician of questionable talent who will perform around your gift for tips and donations.
– Ill-Tempered Baboon: Trained at Man Crates’ headquarters, baboons are provided photos of intended recipients to ensure packages are not picked up by others.
– Creepy Clown: With males and females available, clowns will hide in shrubbery or behind exterior home décor to effectively frighten and ward off robbers as they approach the gift.
– Unavoidable Solicitor: An activist who hands out pamphlets and tries to get signatures for petitions to anyone other than the recipient.

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?