In the golden age of online video and movie streaming, the demand for couch-comfort products has gone up. Everyone suffers from the problem of being unable to use the remote with sticky fingers that have touched food. Roku found a solution to this first-world problem by inventing motion sensing socks called ‘Roku Happy Streaming socks’.
Roku says that its Streaming Socks are a convenient alternative to controlling shows and navigating menus when your hands are messy from snacking while watching TV.

These socks are designed to interact with the Roku interface based on the motion of your feet – swipe to browse the home screen, tap the toes to select, click the heels to play and wiggle the toes to access the site’s free entertainment. The socks are engineered for happiness and the engineers even went ahead to install a heating option in the socks for the cold winter couch nights – all in the click of a button.

Roku was aware that socks are notorious for getting lost, which is why their interface device comes with a locator button, pressing this commands the socks to beep loudly and this will help you locate it sooner.

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?