Sparkling water supplier, SodaStream came out with their new product this April Fool’s – Sodasoak. SodaStream took their technology of producing sparkling water to drink into the bathtub by developing a new machine that bubbles the water in the bathtub!

The video launched features Israeli reality TV star Reza Farahan thanking the Sodasoak for his good looks. The entire video is set up as an infomercial while Reza describes the new innovative product which he says is, ‘A whole new way to enjoy sparkling water by bathing in it.’

He goes on to explain that the new machine comes with 3 different carbonation settings – “sparkling bubbles”, “dazzling bubbles” and “Ohmygosh bubbles”. Sodasoak comes with a range of exotic scented bath oils to enhance the experience. The video quickly went viral and gained over 3.1Million views of Youtube!

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?