Swoop, Canada’s only ultra-low-cost carrier (ULCC) airline, has confirmed it will charge travelers to use the bathroom when they hit the skies on June 20. “When our initial network was announced in February, some reporters asked if our unbundled a la carte model would see travelers being charged to use the lavatory, and that got us to thinking,” said Steven Greenway, Swoop President. “There are costs associated with offering onboard lavatory amenities: Maintenance, water, cleaning, etc. Since not every traveler needs to use the lavatory on a flight, it stands to reason that using those amenities should only cost the people who use it, and not those who don’t.

The video in Youtube mentions that to enter the lavatory, travelers will need to tap their credit card and the meter will start running as soon as the door is locked. The toilet is charged at $1 per minute. When it comes time to clean up, travelers just tap the credit card to Swoop’s patent-pending toilet paper dispenser at $0.25 per square. Or passengers can Bring Your Own Toilet Paper (BYOTP).
Select flights will also have a pay bidet for extra cleanliness. There will also be a selection of luxury products available for an additional fee, including Swooper-Ply toilet paper for the daintiest derrieres, scented soaps, hand-crafted by hipsters, and Swoop Poop sprays to prevent embarrassing odors for $1 per spritz. To maintain hygiene, the program will have a hefty $25 penalty for those who don’t wash their hands.

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

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Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?