Two of Virgin Group’s most successful entities – Virgin airlines and Virgin Active, tied up to start Virgin In-flight spin classes. Virgin Australia released a video in Youtube announcing the launch of the world’s first in-flight studio and how passengers could even gain Mileage points by spinning. The video features the new service where longer Virgin flights will feature a purpose-built spin studio in the flight. Passengers were provided a menu of class timings and the three sessions on offer – Jetlag prevention, Cruising at altitude and Sleeptime spin sessions (for the
night time travelers). Moreover, passengers get special Virgin active clothing for the sessions. The latter half of the video featured a studio session announcement along the lines of a cabin announcement where the air-hostess point towards the spin bikes, safety manual, and hydration facilities.

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?