WestJet is known for their viral marketing videos, which just about any traveler can appreciate, whether you’ve flown with them or not. For the past several years the airline has published April Fools’ videos.Their most popular one was back in 2012, when they claimed that they’d be introducing Kargo Kids, allowing adults to travel on child-free flights. For 2018, they got in on the tech trend of Voice-activated Digital Assitants, by introducing ‘Westjetter’. The Westjetter comes with basic features of any other AI assistant – change flight timings, order pre-flight dinners, book a vacation, etc. But Westjet have added an extra feature for their premium members. Using this feature, passengers can order their doppleganger to take their place in meetings, birthdays or even anniversaries. The aim of Westjetter is to not only make travel easier for the passenger but to make their entire life easier.

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?