The Effectiveness of Smiling

by Natasha Josefowitz, Ph.D. Dr. Natasha Josefowitz is an internationally recognized author, poet, lecturer, and a trailblazer of women empowerment and workplace diversity. Laugh, and the world laughs with you; Weep, and you weep alone. These are the first two lines of Ella Wheeler Wilcox’s 1883 poem “Solitude.” Little did she know that this thought was the […]

Press Release | August 2018

Contact: Art Reid Phone: +1-678-637-3264 Email: May the Farce Be With You: The highly anticipated Stand-Up Strategist Top 23 Rankings just made public! Stand-Up Strategist (SUS) is the first rating platform to recognize and celebrate the important role of humor in corporate leadership, strategy and culture. The inaugural, 2018 SUS Top 23 List selects, ranks […]

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?