1. WestJetX - Affordable Spaceflights

WestJet lands the number one spot on the 2022 Rankings with WestJet-X.  The company claims to take their commitment to affordable travel to an all-new destination: Space.  And encourages viewers to book a seat today for an adventure that’s out of this world.



Entertainment Value 80%
Quality of Execution 90%
Opportunistic Absurdity 70%
Brand Relevance 83%
Cultural Impact Potential 80%