2. T-Mobile - New Magenta

T-Mobile, who recently ranked first on StandUp23, moves to the number two spot in 2022 with its reinvention of its brand color, a “bold” new Magenta.

AVG SCORE

78.7%

Entertainment Value 87%
Quality of Execution 90%
Opportunistic Absurdity 43%
Brand Relevance 90%
Cultural Impact Potential 83%