sasa spasic

Sasa Spasic

Founder of Innovation Voice // Co-author of Beyond the Price Jungle // Fractional CXO // Certified Brand Architect

sean swarner

Sean Swarner

Voted Top 8 Most Inspirational People in History. Keynote Speaker, Author, Film Subject. Empowerment Leader

Karyn Buxman

Karyn Buxman

The Leading Expert in Brain-based Strategic Humor to achieve true success, lasting significance & genuine happiness.

Jeff Hoffman

Jeff Hoffman

Speaker / Advisor / Humanitarian / Entrepreneur Chairman of the Board, Global Entrepreneurship Network

tatyana Mikayil

Tatyana Mikayil

Founder | C-Suite Generalist | Support organizations to act with purpose & communicate with impact| DEI | Mentor | Speaker

roger sargent

Roger Sargent

President at Affluence Business Solutions, Co-founder of Straight Talk to Success workshops

Sameer Somal

Sameer Somal

CEO, Blue Ocean Global Technology · Co-Founder, Girl Power Talk


Tommy Greenwald

Co-Founder, Spotco Agency | Award winning children’s book author | Lyricist of John & Jen, an off-Broadway musical

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.


Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?