Looking for a dog firendly car but don’t want to bring your pet to the dealership?Skoda has your back with their newest product, the Pump Up Pooch! With their inflatable dogs, you will be able to see how any vehicle functions with a pet, without having to bring the pet!
Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?
Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?
Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?
Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?
Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?
Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.
Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.
