Introducing Corncob Crust from Little Caesars! You’re Welcome, America pic.twitter.com/H9IMni4M0m
— Little Caesars Pizza (@littlecaesars) March 21, 2023
Little Caesars is introducing a new menu option for their pizzas, the Corbcob Crust…
Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?
Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?
Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?
Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?
Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?
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