5. Busch Beer - Pee in a Busch

Peeing in the woods can be bad for the environment. Busch gives you a way to dispose of your waste in a responsible way, and earns a top 5 spot in the 2022 StandUp23



Entertainment Value 80%
Quality of Execution 80%
Opportunistic Absurdity 70%
Brand Relevance 73%
Cultural Impact Potential 80%