#11 | Contiki – Dogtiki – Vacations for dogs

A lot of April Fools’ jokes focus on providing dog versions of services for humans. Travel-tour specialists Contiki unveiled a particularly nice take on this genre with Dogtiki, a coach tour vacation that’s just for dogs.

“Now he can go on his own with dogs around his age, experience the world, get local sniffs, taste the food of different cultures and just come back with so many friends,” says one enthusiastic dog owner. The best parts involve the tour guide trying to get the vacationing pups to interact with him.



Entertainment Value 73%
Quality of Execution 80%
Opportunistic Absurdity 77%
Brand Relevance 77%
Cultural Impact Potential 80%