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2019 Winners

Ranking Criteria
Visual Portfolio, Posts & Image Gallery for WordPress
All
Americas
Europe-ME-Africa
Asia-Pacific
Americas

#1 | T-Mobile - Phone BoothE

Americas

#2 | Google – Google Tulip

Americas

#3 | WestJet – Flyre Festival

Europe-ME-Africa

#4 | SodaStream – SodaStreamME

Americas

#5 | Planet Fitness – Mobile Stationary Bike

Americas

#6 | Swoop Airlines – Recline-for-a-Dime

Asia-Pacific

#7 | Seiko – Rice Cracker Dial Watch

Americas

#8 | Glasses USA – Survival Rx

Asia-Pacific

#9 | TravelLodge Hotels – BedShare Program

Asia-Pacific

#10 | Courses.com.au – Winterrun University

Americas

#11 | Contiki – Dogtiki – Vacations for dogs

Americas

#12 | Timex – The 25th Hour

Americas

#13 | Waymo – Self Driving Cars for Pets

Americas

#14 | Lockheed Martin – Vector – Odor of the Cosmos

Asia-Pacific

#15 | TikTok – DJ Khaled Motivational Officer

Europe-ME-Africa

#16 Logitech | Re-branded Wireless Mouse

Asia-Pacific

#17 | Grab – FoodCopter – Food Delivery Service Between Malaysia and Singapore

Asia-Pacific

#18 | Honda – Pastport

Americas

Honda Polite Horn

Americas

#20 | Chegg – Chegg Xcuses

Americas

#21 | Apple – The Sound Gardener

Americas

#22 | Litter Robot – The Cat Sheet

Americas

#23 | Halo Top Ice Cream – Halo Top Face Mask

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Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company behind it?

Cultural Impact – To what extent can the underlying concept serve to unify and align the staff of the company behind it around optimal strategy and culture?

View The Rankings
2019 Rankings
2018 Rankings

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

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