#8 | Glasses USA – Survival Rx

After extensive research showed almost 76% of glasses wearers would love glasses with an extra practical feature, we called up Victorinox Swiss Army, and a combined team of the companies’ best & brightest came up with how to fulfill these wishes: Combine a basic health necessity (prescription eyewear) with built-in tools that avoid the hassle of carrying multiple objects in your pocket or bag. That’s what the people want, so that’s what we’re giving them.



Entertainment Value 77%
Quality of Execution 83%
Opportunistic Absurdity 83%
Brand Relevance 80%
Cultural Impact Potential 80%