#4 | SodaStream – SodaStreamME

Retired NASA astronaut Scott Kelly teamed up with SodaStream to introduce SodaStreamMe, a burp-powered fizzy-drink maker. The ad plays on the difficulty astronauts have in space with ingesting carbon dioxide. There’s a reason astronauts aren’t chugging root beer in orbit.



Entertainment Value 90%
Quality of Execution 97%
Opportunistic Absurdity 63%
Brand Relevance 83%
Cultural Impact Potential 80%