#17 | Grab – FoodCopter – Food Delivery Service Between Malaysia and Singapore

Poking fun at regional tensions between two food-obsessed countries, Grab announced they were launching a service, GrabFoodCopter, to helicopter Singapore food to Malaysians who prefer it over local fare. The company went so far as to sign up 1,500 beta testers over 3 days in advance but announced to sad foodies that it was a prank on April 1st.



Entertainment Value 77%
Quality of Execution 67%
Opportunistic Absurdity 70%
Brand Relevance 73%
Cultural Impact Potential 73%