#9 | TravelLodge Hotels – BedShare Program

Travelodge Hotels has just announced Bedshare – an exciting new room share option – that will be rolled out through their Australian and New Zealand hotel properties. Bedshare is the hotel industry’s contribution to the booming share economy and promises up to 50 percent discounts for guests willing to share 50 percent of their rooms and amenities with another guest.



Entertainment Value 87%
Quality of Execution 87%
Opportunistic Absurdity 77%
Brand Relevance 80%
Cultural Impact Potential 70%