#14 | Lockheed Martin – Vector – Odor of the Cosmos

What does space smell like? Lockheed Martin bottles the odor of the cosmos for April Fools’ Day and names it Vector. The company describes the smell as “featuring a deep metallic base” with a clean, sterile feel “balanced by a subtle yet seductive fiery undertone that burns off like vapor in the atmosphere.” 

Lockheed Martin is actually offering up a limited run of Vector, which is designed to match a real astronaut’s description of the smell of space.



Entertainment Value 73%
Quality of Execution 80%
Opportunistic Absurdity 77%
Brand Relevance 73%
Cultural Impact Potential 70%