#7 | Seiko – Rice Cracker Dial Watch

Seiko announced the release of a line of “rice cracker dial” watches. The dial of the watch was painstakingly handmade from an actual rice cracker, while the numbers were crafted from nori (seaweed). Customers would have three flavors to choose from: soy sauce, sesame, or sugar-coated zarame.



Entertainment Value 80%
Quality of Execution 90%
Opportunistic Absurdity 70%
Brand Relevance 77%
Cultural Impact Potential 90%