#7 | Seiko – Rice Cracker Dial Watch
Seiko announced the release of a line of “rice cracker dial” watches. The dial of the watch was painstakingly handmade from an actual rice cracker, while the numbers were crafted from nori (seaweed). Customers would have three flavors to choose from: soy sauce, sesame, or sugar-coated zarame.
AVG SCORE
81.3%
Entertainment Value
80%
Quality of Execution
90%
Opportunistic Absurdity
70%
Brand Relevance
77%
Cultural Impact Potential
90%