#1 | T-Mobile – Phone BoothE

T-Mobile scores the number 1 spot on the SUS Top23 with the launch of the Phone BoothE, a completely sound-proof and high-tech phone booth that lets T-Mobile customers escape from noisy areas to make their phone calls. Inside the Phone BoothE you can charge your devices, connect to a smart screen called “Magenta Pages” to mirror your smartphone display, and adjust the lighting to take great selfies.



Entertainment Value 90%
Quality of Execution 97%
Opportunistic Absurdity 83%
Brand Relevance 90%
Cultural Impact Potential 87%