#15 | TikTok – DJ Khaled Motivational Officer

TikTok leveraged DJ Khaled’s personal brand, natural charisma, and legendary inspirational soundbites in a content series with digital and social amplification. To kick off this experience, they created teaser spots where DJ Khaled announced that something big was coming. He shared this message to his personal social media channels, bringing followers to TikTok to find out what will happen.



Entertainment Value 70%
Quality of Execution 70%
Opportunistic Absurdity 60%
Brand Relevance 90%
Cultural Impact Potential 80%