#22 | Litter Robot – The Cat Sheet

Automatic litter box maker Litter-Robot naturally turned to the feline side for its timely prank. The Cat Sheet is a high-tech sheet of paper that’s designed to attract your cat to crawl onto it for a snooze. The fake advertisement is full of meaningless tech buzzwords and cute cats, a winning combination.



Entertainment Value 70%
Quality of Execution 70%
Opportunistic Absurdity 73%
Brand Relevance 67%
Cultural Impact Potential 70%