#3 | WestJet – Flyre Festival

Canadian low-cost carrier WestJet proved it doesn’t take itself too seriously when it introduced a #FlyreFestival April Fool’s parody video – a brilliant jab at the now infamous Fyre Festival.

WestJet’s Fyre spoof – Flyre, rather – presents the world’s first premium inflight music festival. With the hottest models and social media influencers at 35,000 feet, it’s sure to be a millennial must-have for 2019. Flyre Festival debuts on WestJet’s 787 Dreamliner. “It’s the new one,” the narrator adds.



Entertainment Value 83%
Quality of Execution 90%
Opportunistic Absurdity 77%
Brand Relevance 87%
Cultural Impact Potential 87%