STAND-UP STRATEGIST

MENU

#22 | Litter Robot – The Cat Sheet

#22 | Litter Robot – The Cat Sheet

Automatic litter box maker Litter-Robot naturally turned to the feline side for its timely prank. The Cat Sheet is a high-tech sheet of paper that’s designed to attract your cat to crawl onto it for a snooze. The fake advertisement is full of meaningless tech buzzwords and cute cats, a winning combination.

AVG SCORE

70.0%

Entertainment Value 70%
Quality of Execution 70%
Opportunistic Absurdity 73%
Brand Relevance 67%
Cultural Impact Potential 70%
Ranking Criteria
See All 23 Rankings From 2019

Navigation

Quick Links

Linkedin Twitter

© 2019 | Stand-Up Strategist

Made with ❤ by CoralSail

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?

View The Rankings
2023 Rankings
2022 Rankings
2019 Rankings
2018 Rankings

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Work & Laugh With Us

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.

About

Curators

Spotlight

Humorists

Contact

Search
Linkedin Twitter