#1 | T-Mobile – Phone BoothE
T-Mobile scores the number 1 spot on the SUS Top23 with the launch of the Phone BoothE, a completely sound-proof and high-tech phone booth that lets T-Mobile customers escape from noisy areas to make their phone calls. Inside the Phone BoothE you can charge your devices, connect to a smart screen called “Magenta Pages” to mirror your smartphone display, and adjust the lighting to take great selfies.
AVG SCORE
89.3%
Entertainment Value
90%
Quality of Execution
97%
Opportunistic Absurdity
83%
Brand Relevance
90%
Cultural Impact Potential
87%
