Mattress brand LUCID took aim at the sharing economy with its ad for the fictional app, ShareBED, which encourages consumers to “make money while you sleep” by renting out the unused 60% of their mattress to strangers. In the process, LUCID earns a place on the Stand-Up Strategist Spotlight on Humor.
Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.
Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.