#17 | Grab – FoodCopter – Food Delivery Service Between Malaysia and Singapore
Poking fun at regional tensions between two food-obsessed countries, Grab announced they were launching a service, GrabFoodCopter, to helicopter Singapore food to Malaysians who prefer it over local fare. The company went so far as to sign up 1,500 beta testers over 3 days in advance but announced to sad foodies that it was a prank on April 1st.
AVG SCORE
72.0%
Entertainment Value
77%
Quality of Execution
67%
Opportunistic Absurdity
70%
Brand Relevance
73%
Cultural Impact Potential
73%