#3 | WestJet – Flyre Festival
Canadian low-cost carrier WestJet proved it doesn’t take itself too seriously when it introduced a #FlyreFestival April Fool’s parody video – a brilliant jab at the now infamous Fyre Festival.
WestJet’s Fyre spoof – Flyre, rather – presents the world’s first premium inflight music festival. With the hottest models and social media influencers at 35,000 feet, it’s sure to be a millennial must-have for 2019. Flyre Festival debuts on WestJet’s 787 Dreamliner. “It’s the new one,” the narrator adds.
AVG SCORE
84.7%
Entertainment Value
83%
Quality of Execution
90%
Opportunistic Absurdity
77%
Brand Relevance
87%
Cultural Impact Potential
87%