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4. Ixigo - ShoesX

Travel company Ixigo created an ad for their pair of smart shoes, that can do everything from charging your phone to warming your feet.  Why such a high score on Opportunistic Absurdity? Because you know your next pair of shoes is headed this way!

AVG SCORE

76.6%

Entertainment Value 70%
Quality of Execution 77%
Opportunistic Absurdity 83%
Brand Relevance 77%
Cultural Impact Potential 77%
Ranking Criteria
See All 23 Rankings From 2022

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Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?

View The Rankings
2023 Rankings
2022 Rankings
2019 Rankings
2018 Rankings

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

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