4. Ixigo - ShoesX

Travel company Ixigo created an ad for their pair of smart shoes, that can do everything from charging your phone to warming your feet.  Why such a high score on Opportunistic Absurdity? Because you know your next pair of shoes is headed this way!



Entertainment Value 70%
Quality of Execution 77%
Opportunistic Absurdity 83%
Brand Relevance 77%
Cultural Impact Potential 77%