#17 | Grab – FoodCopter – Food Delivery Service Between Malaysia and Singapore

Poking fun at regional tensions between two food-obsessed countries, Grab announced they were launching a service, GrabFoodCopter, to helicopter Singapore food to Malaysians who prefer it over local fare. The company went so far as to sign up 1,500 beta testers over 3 days in advance but announced to sad foodies that it was a prank on April 1st.

AVG SCORE

72.0%

Entertainment Value 77%
Quality of Execution 67%
Opportunistic Absurdity 70%
Brand Relevance 73%
Cultural Impact Potential 73%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.

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