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#10 | Courses.com.au – Winterrun University

#10 | Courses.com.au – Winterrun University

Australian classes directory Courses.co launched one of the most elaborate April Fools’ sites with the introduction of Winterrun University, a place for Game of Thrones and Lord of the Rings fans to learn how to ride dragons or become jesters. The course finder works like a Choose Your Own Adventure book. 

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AVG SCORE

78.0%

Entertainment Value 83%
Quality of Execution 77%
Opportunistic Absurdity 77%
Brand Relevance 77%
Cultural Impact Potential 77%
Ranking Criteria
See All 23 Rankings From 2019

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Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?

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2023 Rankings
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2019 Rankings
2018 Rankings

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

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