#8 | Glasses USA – Survival Rx

After extensive research showed almost 76% of glasses wearers would love glasses with an extra practical feature, we called up Victorinox Swiss Army, and a combined team of the companies’ best & brightest came up with how to fulfill these wishes: Combine a basic health necessity (prescription eyewear) with built-in tools that avoid the hassle of carrying multiple objects in your pocket or bag. That’s what the people want, so that’s what we’re giving them.

AVG SCORE

80.7%

Entertainment Value 77%
Quality of Execution 83%
Opportunistic Absurdity 83%
Brand Relevance 80%
Cultural Impact Potential 80%

Ranking Criteria

Entertainment Value – How universally funny, original and clever is the underlying concept? To what extent does it make you laugh, ponder, and make you want to share it with others?

Quality of Execution – How well is the underlying concept presented, what is the level of execution, attention to detail and overall campaign quality?

Opportunistic Absurdity – To what extent does the underlying concept actually capture the seed of a new business idea or potential market offering?

Brand Relevance – To what extent is the underlying concept consistent with, and can help propel the brand essence and market positioning of the company?

Cultural Impact – To what extent can the underlying concept serve to unify and align staff around optimal strategy and culture?

Each year, Stand-Up Strategist selects, ranks, and celebrates the best corporate April Fools campaigns worldwide – based on their potential to impact corporate strategy and culture.

Stand-Up Strategist can help your business harness humor and creativity as the engine for strong growth, internal alignment and expanded relevance.

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